Subscription E-Commerce Market Map: 45 Subscription Startups In One Infographic


Here’s a great graphic from CB Insights.

We used CB Insights data to create a market map of subscription e-commerce startups, focusing only on startups offering subscriptions for physical goods. We excluded food subscription startups, such as Blue Apron, and subscriptions for services or experiences, like Classpass. The 45 companies on our market map raised over $1.5B in total.

We identified subscription e-commerce startups in the following areas:

  • Beauty & Personal Care – Anchored by big names Harry’s ($287M in disclosed funding) and The Honest Company ($222M), this category represents the most well-funded segment in our infographic. The nine companies included have raised over $990M in aggregate.
  • Women’s Apparel – This category includes the most well-funded company in our infographic, JustFab ($300M), which aims to offer members personally curated selections of apparel and accessories each month. Other companies include Stitch FixAdoreMe, which focuses on lingerie, and Gwynnie Bee, which targets the plus-size market.
  • Men’s Apparel – Companies such as Bombfell ($1M raised) and Five Four Club(bootstrapped) ship male-targeted boxes of apparel and accessories.
  • Children & Babies – Subscriptions for children’s toys and educational games, includingToucanBox and Bluum.
  • Hobbies – Loot Crate is a relatively well-funded company in this diverse category, with $19M in funding for subscriptions of geek and gaming pop culture items. Gear Supply Co. is a subscription service for guitar strings, Ganja Boxes sends vaporizers and related items, Artbox distributes local art within the Toronto area, and Quarterly ships boxes each quarter curated by a “thought leader.” For example, a science-focused collection is curated by Bill Nye, while a young adult books collection is curated by a new young adult author each quarter.
  • Feminine Care – Lola offers subscriptions of 100% cotton tampons, while Monthly Giftsends users pads, tampons, and chocolates.
  • Outdoor Activities – Cairn serves outdoor enthusiasts with subscription boxes including goods like energy bars, hiking apparel, fire starters, and headlamps.
  • Pet Items – Startups offering scheduled deliveries for dog toys, like BarkBox, or healthy food, like The Farmer’s Dog.
  • Dating – Datebox delivers items for a different activity to couples each month.

Click image to enlarge. Infographic includes only private companies.

7.7. ecomm subscription map edited

Read on here for more important data on funding, including funding totals and disclosed investors.