HelloFresh, has an interesting referral program. The company sends its subscribers a direct mail piece with four, $40-off coupons for the first box. The subscriber just needs to hand these discount cards to friends to refer the service.

Four perforated discount cards make it easy to refer HelloFresh.
Four perforated discount cards make it easy to refer HelloFresh.

When a HelloFresh subscriber shares a $40 discount card (or code), the new subscriber gets a hefty discount, and the existing, referring subscriber gets a $20 credit on their own orders.

HelloFresh gives referring subscribers a $20 credit for each new customer they bring in.
HelloFresh gives referring subscribers a $20 credit for each new customer they bring in.

Make Referrals A Big Deal!

When your business does get a new referred customer, make it a big deal. You want this new subscriber to feel welcome and you want to give the subscriber who referred her great feedback.

Whenever a referral is accepted, consider sending a series of messages to both the new customer and the referring one. This series might look something like the following.

  • The new customer gets a welcome email that encourages her to thank the referring customer.
  • The referring customer gets an email saying the new customer has accepted the referral and that a reward is available.
  • After the new customer gives a review, email the referring customer, letting him know what his friend thought.

The experience of referring someone to your business should be enjoyable and feedback can reinforce the reward, and garner additional referrals.

One of the keys to any successful subscription business is retention!

You can start your pro-active retention program by giving new clients a warm welcome, regular communication, and lots of recognition and appreciation.

Learn more about HelloFresh here.

HelloFresh also has an affiliate program here.