Here’s a report from RagTrader
Her Fashion Box founder Kath Purkis is a serial tech and fashion entrepreneur.
Starting her first company Le Black Book at just 21-years-old, Purkis launched her next and latest start-up Her Fashion Box six years later.
Purkis recently scored $200,000 in investment from Boost Juice founder Janine Allis and Morgan & Banks co-founder Andrew Banks in exchange for 16% equity.
“Subscription commerce was in its infancy stages here in Australia when we launched so we’ve custom built the best processes and back-end experience for a subscription business to be scalable,” Purkis said.
“Under our R&D grant we’ve been able to build out a whole new side of the business where we are rolling out into other verticals with partners this year – we’ve got a bucket load planned for 2016.”