Inc Magazine looks at Love With Food’s business model.
Unlike other companies, Love With Food also uses its subscription service as a means for providers to conduct market research. Small producers pay to have their snacks–which Ong insists must be organic and free of artificial ingredients–distributed to her subscribers. In exchange, they receive a report of consumer insights that can help them improve their product and develop a fan base. Ong noted that this kind of market research is significantly cheaper and more reliable than traditional focus groups, and it also subsidizes the cost of the boxes for her subscribers, which go for as little as $7.99 per month.
And here’s where Love With Food makes it’s pitch to suppliers.
Fast Company wrote a highly positive profile of Love With Food.
More on Love With Food’s business model from Food Navigator.